Ride or Cry set out to overhaul one of America’s oldest and most iconic brands, Pabst Brewing Company, now simply Pabst. With over 30 brands in their beverage portfolio, Ride or Cry handled the design, art direction, and production of everything from Pabst’s new logo, branding, and stationary. Through an extensive brand audit and design phase, we landed on a wordmark that incorporated a nod to Pabst’s illustrious past as well as something that will carry them into the future as their company continues to innovate and create a better tomorrow, today.
Dance Yourself Clean
Dance Yourself Clean is an Indie-Pop dance party created by music lovers, for music lovers. What started as a small party in a tiny bar in Seattle has grown to a massive movement spanning the US from coast to coast.