When Williams Family Kitchen, a food and sauces company inspired by the Pharrell William’s family recipes was launching, William’s creative collective, i am Other and their partners at Dean & Deluca came to Ride or Cry to help introduce their products to foodies and fans alike. As an agency, who up to that point had not worked with food, we were thrilled for the opportunity to work within the culinary world. Although we’ve only just begun down this path with them, we’ve helped put Williams Family Kitchen on the map, conceptualizing and creating content to help drive presales up and land mentions from the likes of The New York Times, The Infatuation, US Weekly, Variety and more.