Ride or Cry

Emo Nite


Emo Nite has grown into a full-blown (now global) phenomenon that has attracted some of the biggest and most diverse names in entertainment. Over the past 3 years, we’ve hosted over 150,000 attendees at our Los Angeles parties, and counting. Whether it be an interactive photo booth activation with custom props or live background visuals, Ride or Cry has been at the forefront of presenting Emo Nite in a fresh and fun way every month. From the success of Emo Nite, Ride or Cry emerged, becoming a dynamic creative agency run by it’s founders Morgan Freed, Babs Szabo, T.J. Petracca and later Jacob Cooper.


Digital Strategy
Social Media
Web Development
Influencer Outreach

Impact & Results

Featured in outlets like MTV, PAPER, Teen Vogue, Consequence of Sound, Forbes, Rolling Stone, The New Yorker, LA Times, Billboard, LA Weekly, Time Out LA, Alternative Press, FUSE, HelloGiggles KERRANG! and talked about on the Grammy’s Red Carpet

Over 150,000 attendees at its LA parties alone over the past 3 years