Ride or Cry

Emo Nite Day


Emo Nite


On December 12th, 2017, Emo Nite celebrated their 3-Year Anniversary with their first full-day event, Emo Nite Day. In partnership with Goldenvoice, Emo Nite Day filled the iconic LA landmark, the Shrine Hall and Grounds with Emo Nite’s thousands of fans. Ramping up to the day, we promoted the event by creating physical billboards, bus benches, promotional videos, and a helpful website with set times, artist details, and more. Ride or Cry did what came naturally—putting a unique spin on all marketing efforts. And hey, it also didn’t hurt that we had experience being part of the creative team for FYF Fest from 2015 to 2018.


Digital Strategy
Social Media
Web Development

Impact & Results

Featured performances and DJ sets by Demi Lovato, Halsey, Machine Gun Kelly, Debby Ryan, Post Malone, Kristen Stewart, Tyler Posey, Cole Sprouse, and more