When The Lumineers needed help pushing their album, “Cleopatra”, they teamed up with Ride or Cry to promote it in a new way. By using natural interactions that kept in line with the strong connection the band already had with their existing fans, we were able to create engaging content that spoke directly to them. We also took things a step further by creating an integrated campaign for the record’s first single “You’ve Been On My Mind”, where visitors could generate shareable and customizable content using their names and photos. This resulted in a #1 album.
#1 Album: Cleopatra