We work closely with artists. To us, they’re family. Being involved with Sam and his everyday life is important to us because we think it should be important to you. Why? He rules, that’s why. Using his everyday life along with his genius producing/collaborating we documented his socials to a relatable and visually intriguing story. To boost awareness of Sam’s previously released video “Jihad Love Squad”, we took a creative approach by combining social awareness through digital strategy to create a bad to the bone campaign. This eventually turned into a fully responsive and interactive website of his work and vision with help from illustrator Sean Solomon.