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Ride or Cry

Action Point

Client

Paramount Pictures

Details

Paramount Pictures called on Ride or Cry for their digital marketing of Action Point, starring Johnny Knoxville. In all, we created almost 100 assets for the movie’s Spring 2018 release. This series of content stayed true to the classic humor and personality of Johnny Knoxville/Jackass, using standout moments from the movie to create an assortment of static and videos pieces, GIFS, that were then promoted on Instagram, Twitter, Facebook and more, outperforming even our greatest expectations—and a huge win, despite being one of the worst reviewed movies of the year on Rotten Tomatoes.

Responsibilities

Social Media
Brand Partnerships

Impact & Results

68.8M GIF Views
1.5M total IG post impressions